Golden rules Professor stories

Prof. Francisco González Bree’s Golden Rules for Living

Prof. Dr. Francisco González Bree
Professor of Business Innovation
Academic Director of the Master in Business Innovation at Deusto Business School
Advisor of Innovation for Factoría Cultural
Blogger for Cinco Días (El País)
Artist pacobree.com

1
Try to reach the highest levels of happiness possible in the circumstances that you face in each stage of your life. We will all have good and bad moments.

2
Enjoy your family, friends, and colleagues. Try to generate new ones.

3
Try to help other people. Deusto believes that Business Education should serve the world.

4
Nourish your creativity to the fullest. We are all potentially very creative.

5
Try to turn that creativity into something valuable. That is, for me, innovation.

6
Try to live as healthy a life as possible.

7
Practice several hobbies.

8
Be respectful and take care of the planet and all living creatures.

9
Learn throughout life.

10
Cultivate your mind by visiting other cultures.

You can read our interview with Prof. Francisco González Bree here.

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