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PODCAST: Prof. Wynstra & CIO Ragnarsson Discuss Innovating with Partners and Vendors

Today we are at the office of Samskip Group in Rotterdam, in the Netherlands, for our business of collaboration podcast. Samskip is a global logistic company offering transport and related services by land, see, rail and air. We are interviewing Ragnar Ragnarsson CIO of Samskip Group and professor Finn Wynstra who is specilized on Purchasing and supply management at RSM Erasmus University.

Ragnar is born in Iceland but living and working in Rotterdam for almost 20 years he loves to play golf and enjoy reading in the early mornings during the weekend and enjoys family life. And Finn is Dutch and researches innovation through collaborations with suppliers and how start-ups become vendors after these collaborations.  He enjoys charpertry work in the weekends and also enjoys family life.

We will talk about the value of blockchain within logistics The importance of doing innovation together with suppliers and how to develop long term relationships with partners.

PODCAST with Prof. Wynstra & CIO of Samskip
Business of Collaboration Podcast


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In this section, we want to highlight the main lessons learned from our podcast conversations and create a snapshot of these interesting conversations with bright minds with easy key points and categories.


  • A good collaboration is when everybody in the collaboration has something to bring to the table
  • There has to be something for everyone to make it effective
  • Focus not only in the short run, but keep in mind the long run strategy for a collaboration
  • Good collaboration is key to keep, wanting to continue to work together, not a short term view, integrate key partners in transport


  • Innovation is part of our day to day work
  • Continously improving and being more efficient
  • Work closely with our suppliers and customers
  • Constant journey with innovation
  • How companies outsource the innovation to keep up to date and create new services and products to be able to be implemented with the right budget
  • We need to adapt our delivery methods and creation methods to be ahead of competitors
  • Knowledge on demand from university perspective
  • It’s more than being innovative because we have to be innovation, we have to find the purpose


  • We started hearing about blockchain a couple of years ago and now it’s implemented everywhere
  • Technologies such as blockchain enables to share information through the entire supply chain
  • Able to know more about the whole supply chain including first, second and third level of suppliers
  • How many actors and what kind of information you are sharing with them
  • Data shared and payments
  • Standarization of the data is not facilitated by blockchain
  • It would be great to see standards for blockchain like the telecom operators working together to standarize the protocols
  • Blockchain is taking care of the data itself, its reducing the operations to take care of the data


  • Faster new actors into the market with half budget
  • More transparency, more information
  • Customers are demanding more, GPS signals from the point of delivery, real time information
  • We are depending on the suppliers, and get engaged in our developments with our customers
  • In the past, the slower mover is leading the change, now, it should be the fast leaders who lead the change


  • Working while living, using technology in the positive way, leave work early and follow things via mobile phone
  • Focus on personal life
  • Keeping stress levels low by spending time with family and activities outside work
  • Learn to switch off when you have to switch off
  • Working part-time both partners to take care of the children
  • It’s my choice to go to the meeting or not
  • It’s good to know where to stop, because there is always an extra thing to do
  • Take a burnout  seriously and reduce your work load
  • Being outdoors and doing things with your hands

Prof. Dr. Finn Wynstra
Professor of Purchasing and Supply Management at RSM Erasmus University
Treasurer, Member of the Board at Stadsgehoorzaal/Stadspodium

Read a personal interview with Prof.Dr. Finn Wynstra, and his Golden Rules for Living here.

Ragnar Ragnarsson
CIO Samskip Group

Read a personal interview here with Ragnar Ragnarsson and his Golden Rules for Living Golden here.

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