Success stories

Collaborate with Frenemies Lead to new Innovation

ABOUT THE TOPIC
When you stop seeing your competitor as rival and start working together. You can achieve amazing things. This article is about Apple and Microsoft joined hands and helped each other in the technology industry.

ABOUT THE COLLABORATION
This collaboration produced incredible success for Apple and Microsoft. Both companies have worked together and developed products from each other’s ‘platforms for more than a decade.

Moreover, this collaboration led to easy accessss users of Apple and Microsoft.

ABOUT THE BENEFITS
This collaboration helped Apple and Microsoft to keep on innovating. Working with frenemies required both companies to keep on developing and creating new technological ideas, that in the end, were beneficial for both companies. Moreover, this collaboration led to easy access to software and usage of Microsoft and Apple devices. For both, the users of Apple and Microsoft.

ABOUT THE OUTCOME
There were several successful results with the collaboration of Apple and Microsoft. Firstly,  after Steve Jobs returned as CEO to Apple, Microsoft was willing to invest in Apple. So the company could have a fresh start and look at the future instead of in the past.  This investment of Microsoft to Apple was in 1996.  Also, the development of Word for the  Apple Macintosh software, which resulted in the new Microsoft platform Windows. Thirdly, Apple was willing to make their devices (such as the iPod), compatible with Windows.  Meaning that customers who owned an Apple device could also download music or use software from Microsoft.

In return, Microsoft licensed Apple so their devices could also gain access the Exchange software. This software made it possible for customers to access to more than just the email professionals. In general, it could be stated that this collaboration has brought many advantages, not only for both companies but also for the users of Apple and Microsoft.

ABOUT THE RESEARCH
The results of this collaboration were made public already. The article does not contain any other in-depth research. Therefore, this chapter was not further discussed.

ABOUT THE PARTNERS
The partners involved are Apple Inc. and Microsoft.

DATES
This article was published on October 29, 2010

SOURCE
https://www.zdnet.com/article/the-10-greatest-moments-of-microsoft-apple-collaboration/

Photo by Annie Spratt on Unsplash

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