Management team

Jara Pascual, Founder & CEO: Jara Pascual is an author and entrepreneur 
centered on Innovation. She is CEO and founder of Knowco Collabwith, an 
online platform bringing people together and encouraging collaborations 
online and offline. As Board Member of the Forum Knowledge4Innovation her 
voice is heard regularly at the European Parliament. She is also the host of
the Innovation Podcast "Business of Collaboration" and Book author of 
"Innovation & Collaboration in the Digital Era" from publisher @DeGruyter 
(coming in fall of 2020). Jara is a studied Engineer with an MBA writing 
about innovation management for different online magazines. She has worked 
for 15 years in Innovation Management doing transformational innovation 
culture and projects in a number of Fortune 500 Companies and R&D Labs.

Catherine Sorbara, PhD. Director Marketing & Operations: In March 2018, I 
returned from a 3-week all-women expedition to Antarctica as part of 
Homeward Bound Projects, a groundbreaking leadership, strategic and science 
initiative for women. I am now energised and inspired to be a more effective
 leader and elevate our voices to meaningfully shape the road to a more 
peaceful and sustainable future.

For the past four years I worked as Chief Operations Officer of Cheeky 
Scientist, a global platform devoted to helping PhDs remember their value 
and find meaningful careers in industry. I lead a global team of amazing 
individuals who look after our members, now over 7000 PhDs strong. My 
expertise ranges from program and product development to strategic 
marketing and operations. My role honed my agility, innovative thinking and 
conflict management skills.

As Chair of the Cambridge Women in Science and Engineering group, I 
developed, organised and facilitated local networking events to promote 
and support women in STEM.

Technical team

Christian Schultz, CTO, DevOps: Christian Schultz is based in Amsterdam. 
Electrical and Computer Engineering in 2010 and having participated in the 
postmaster program "Space Communication Systems" of ISAE, ENSEEIHT and 
Télécom Bretagne in Toulouse in 2008/09. The R&D activities at 
TriaGnoSys GmbH included research in the domain of Wireless Sensor Networks 
on-board aircraft, development of system interfaces and web based UIs, 
requirement and test engineering and project work on embedded communication 
systems for use in aircraft and on ground. At SIGOS GmbH, he was involved in 
automated end-to-end testing of mobile communication networks for 
international GSM/3G/LTE providers with a focus on Fraud Detection and 
Revenue Assurance.

Virginia Vila, Director UX: Virginia Vila is based in Zaragoza. User 
Experience Designer. Focused on exploring how to bridge the gap between 
people and technology with the help of UX and Service Design.

Victoria Quirante, Software developer: Victoria Quirante is based in Munich.
Senior web developer and project manager. More than 8 years of experience in
PHP with Symfony and Javascript (frontend and backend). Main technical areas of expertise: 
Symfony (PHP) and React.js. We run projects with more than 800k pageviews/


Jeltje Oosterwoud, Communication Specialist: Jeltje Oosterwoud is a social 
and open-minded communication student. Who's interested in communication-
related cases, preferably in the orient. I will be supporting the company 
with the social media and website activities.

Advisory board

CRYSTAL JIANG, Ph. D. Advisory Board Member: Crystal Jiang, Ph.D.  26 years
of business and university experience. Associate Professor of Management, 
Bryant University. Executive Board Member of the Academy of International 
Business Northeast Chapter, Associate Editor of the New England Journal of 
Entrepreneurship, and Caucus Committee Chair for the Academy of Management 
Annual Conference in 2018. Crystal is Lego® Series Play® (LSP) facilitator 
with certificate in facilitating and designing LSP workshops for business, 
organizational, team and personal development. Crystal’s research has published
 in premier journals such as the Journal of Management, Journal of International 
Business Studies, Journal of World Business, among others. She is a frequent 
speaker at the Academy of Management and the Academy of International Business 
Annual Conference. Dr. Jiang’s research has won Best Paper Award at the Academy 
of Management and the Academy of International Business annual conference. Her 
innovation research won finalist for Innovation Management Best Paper Award 
in 2014. She has been interviewed by Wall Street Journal, Associated Press, 
National Public Radio on the evolution of Chinese companies and the Automobile 

Irene Lopez de Vallejo, PhD. Advisory Board Member: She is an expert in 
blockchain, AI, technology, innovation and collaborations. She is working 
at Ocean Protocol and is a former founder of GivingStreets. She is an 
Industrial sociologist with exceptional experience in social, spatial and 
technology research in organisations. Skilled in developing new 
methodological tools to study social interaction in complex buildings, 
including the use of GIS techniques and software. PhD in Architecture by 
Research – VIVA scheduled by December 2009 – at The Bartlett, School of 
Graduate Studies, University College London, in the use of location tracking
technologies to study informal interaction in organisations. She is strong 
project management abilities, experience working in international 
multidiscipline research groups. Combined expertise and interest in human 
behaviour, pervasive computing and workplace design. Currently, she is 
living in London.

Do you want to join us?

Send an email to with the topic [JOIN KNOWCO by collabwith]. Attach your resume and an idea on how to improve cooperation between businesses and academia.